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The Emotional Foundation of Every Customer Experience

This is a great blog explaining why emotions are such a critical component of customer journey mapping.

By Stacy Bolger

Orlando, FL, where it is currently 85 degrees Fahrenheit with 100% humidity – and that’s INSIDE the airport. My family of 7 (three kids, ages 3, 9 and 10, my two parents, my husband and myself), are en route back home after a wonderful Disney vacation that had a hiccup or two.

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